Marketing
The most effective way to attract and serve people (information seekers, brand supporters, and qualified prospects) who need what you have to offer.
Marketing
The most effective way to attract and serve people (information seekers, brand supporters, and qualified prospects) who need what you have to offer.
Build A High Performance Brand
High performance means that your brand makes people feel like it doesn’t make sense to do business with someone else in your niche because you deliver their desired result so effectively.
Distribute High Performing Value
Once your high performance brand is built, it’s time to develop and commit to a content distribution strategy that provides people with relevant, useful and well-packaged insights.
The #1 Buying Emotion Is Positive Expectancy, So That's What We Create!
When marketing any brand, we follow one single approach
Permanent strategic value that creates positive expectancy among your audience members and amplifies your brand authority online.
To ensure the best result, we create and/or refine your brand strategy
EVERY marketing plan we offer benefits from proprietary software that allows our clients to capture and share their audience data across all platforms with over 30% better data accuracy.
The #1 Buying Emotion Is Positive Expectancy, So That's What We Create!
When marketing any brand, we follow one single approach
Permanent strategic value that creates positive expectancy among your audience and amplifies your brand authority online.
To ensure the best result, we create and/or refine your brand strategy
EVERY marketing plan we offer benefits from proprietary software that allows our clients to capture and share their audience data across all platforms with over 30% better data accuracy.
The #1 Buying Emotion Is Positive Expectancy, So That's What We Create!
When marketing any brand, we follow one single approach
Permanent strategic value that creates positive expectancy among your audience and amplifies your brand authority online.
To ensure the best result, we create and/or refine your brand strategy
EVERY marketing plan we offer benefits from proprietary software that allows our clients to capture and share their audience data across all platforms with over 30% better data accuracy.
Our Process
Tier one
Community Awareness
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Fully curated campaign, plus powerful software & email outreach
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Fully curated campaign, plus powerful software, email outreach, social media designs & campaign management
– (6 OR 12 month agreement)
– 1/month setup, no setup fee
– $1/day boost on 1 platform
01
We’ll develop a strategic “user generated content” campaign around a carefully selected topic that will amplify your brand awareness. The campaign will be built upon a powerful software that will streamline the entire experience. The goal of this campaign will be to host an ongoing conversation with people online around a topic that is authentic to your brand.
02
We’ll brainstorm with you to identify a magnetic and sustainable incentive, powerful enough to encourage client and community engagement in your “user generated content” campaign.
03
We’ll help you reach out to key clients and members within your community, in a meaningful way, to carefully and intentionally start and host an on-going, brand awareness building, and very insightful conversation online.
The Outcome:
Tier Two
Building Authority
Includes marketing tier (1)
Publishing your brand identity, brand beliefs & personal highlights
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Static social media posts
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Static & dynamic social media posts
– (6 OR 12 month agreement)
– 1/month setup, no setup fee
– $1/day boost on 2 platforms
01
Through a series of pointed questions, we’ll uncover the most compelling belief(s) that YOU hold as a business owner about your product/service. The goal here is to identify your UNIQUE and INTRINSIC voice, and use it to craft belief statements that help secure your position as a true market specialist.
02
We’ll then solidify what you determine to be ‘the heartbeat’ of your brand (context and tone of your content, brand aesthetic/style preferences, etc), and use them to create templates for distributing your brand beliefs across multiple social media channels.
03
We’ll begin populating your social channels with content that revolves around your brand identity/beliefs. Simoultaneously, we’ll aim to develop a personal connection with your audience by including snippets/highlights of your personal life to encourage relationship building beyond the scope of a business interaction.
The Outcome:
The majority of your audience will have a much clearer understanding of WHY you do what you do as well as a deeper appreciation for the person behind the brand. This will translate into people choosing to engage with you for intrinsic reasons that cannot be easily undone.
Tier Three
Thought Leadership
Includes marketing tiers (1) and (2) + 1yr license to accessiBE
Authentic, consistent & insightful blog content – heavily amplified via search & social
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3-5 Blog Posts
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15-30 Blog Posts
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30-40 Blog Posts
– (6 OR 12 month agreement)
– 1/month setup, no setup fee
– $5/day boost on 3 platforms
